Those working in the business events sector – or students taking events courses with an aim to get involved in the business side of the industry upon graduation – have received some good news.
The federal government has entered into a partnership with the Australian business events sector in order to boost the industry in times of event bidding and delivery.
Andrew Robb, the Australian Minister for Trade and Investment, announced the groundbreaking move at the Australian Export Awards. The business events sector is worth more than $13 billion a year to the Australian economy, which highlights just how important this growing industry is to the nation as a whole. The framework is entitled 'Attracting Business Events to Australia: Role of Government Agencies', and during his announcement Robb discusses the importance of international business events to the government's economic diplomacy agenda.
The significance of business events to the Australian economy is underscored in 'Australia's International Business Events: The Economic and Strategic Value Proposition', a Deloitte Access Economics report. This document reveals that one in every five dollars spent by overseas visitors in Australia comes from an international guest at a business event. Total expenditure by international business events guess generated 22,500 jobs in 2012, revealing the many opportunities for employment in this area. During this same year, those guests generated $2.2 billion in GDP. The data also suggests international business events delegates spend around 20 per cent more over the course of their stay in Australia than other visitors.
"Business events in Australia have a global reputation for being first-class, stellar events; they're extremely important in terms of promoting Australia to the world," said Robb in his announcement of the government's agreement.
Association of Australian Convention Bureaux president Lyn Lewis-Smith said the collaboration will be a positive one.
"This is a ground breaking win for the sector," she declared. "International business events offer high yield benefits beyond the event that drive prosperity for Australia and contribute to the visitor and knowledge economies.
If you want to take advantage of this lucrative and ever-expanding industry, take a look at the range of Event Management courses on offer at William Angliss Institute. There are a wide range of options, including a Bachelor of Tourism and Hospitality Management, Advanced Diploma of Events, Diploma of Events and Certificate III Tourism (Specialising in Events).