The wedding industry continues to flourish in Australia, generating revenue of more than $4 billion according to IBISWorld annually. While the DIY wedding trend won't slow down, there is also plenty of demand for planners to help people pull off the wedding of their dreams.
If you've always had a passion for weddings – or at least a talent for organising events that make people happy – this could be your calling. But do you have what it takes to make it big in the wedding planning industry?
A solid education can help you in almost any career, and wedding planning is no exception. The William Angliss Institute Advanced Diploma of Events is ideal for students who want an overarching education on planning and hosting events. It covers everything from budgeting to booking venues, with industry and marketing trends a solid focus of the program. In fact, December last year saw some students try out their wedding knowledge first-hand by planning and delivering a summer wedding.
Successful wedding planners are the ones who let their passion drive them. If you're not truly committed to weddings and making people's dreams a reality, it will likely show through to your clients.
Kristie from The Wedding Planner Book notes that the time commitment you must undertake as a wedding planner is very different to that of most other jobs. There is often no such thing as a normal 9-5 workday as a planner, particularly when you get closer to the wedding day. Clients are often in touch with you at all hours of the day and night and it's up to you to respond to their questions and issues in such a way that minimises their stress and maximises their satisfaction. If you're naturally passionate about the industry, you'll find it easier to accept the unusual hours and challenges of this occupation.
The wedding planning industry can be a competitive one, so it's up to you to stand out from the pack. Your clients will want a ceremony that is tailored to them and looks different from run of the mill weddings, and you need to show them you can deliver on their specific requirements. Have a portfolio of your work on hand to show potential customers what you can do, and keep Pinterest and scrapbooks up to date with inspirational photos, ideas and even things like fabric snippets to help drive your next big wedding idea.