Melbourne to host prestigious ATE event in 2015

Melbourne is the host city for the 2015 ATE event.

Melbourne is the host city for the 2015 ATE event.

Melbourne will be the lucky recipient of the hosting duties for next year's premier tourism trade show, the Australian Tourism Exchange (ATE).

This prestigious event is one of the most important on the annual industry calendar, providing an opportunity for business-to-business interaction within the tourism and travel industry. Each year, it brings together around 600 travel wholesalers and agents spread across 38 countries.

These representatives will meet, engage and do business with 1,500 Australian tourism seller delegates from 500 companies. The event will have positive impacts for both the short-term and long-term prospects in the travel industry, which should be good news for those undertaking tourism training now. 

For example, Tourism Australia Managing Director John O'Sullivan says Melbourne can expect $10 million to be injected into the local economy during the week of the event. This will have immediate benefits for local businesses, but hosting ATE will also provide an opportunity to extend these benefits into the future.

Each year, international visitors to Australia generate around $28 billion for the country's economy as a whole. ATE provides a platform for international delegates to get a first-hand experience of Australia's potential as a holiday destination. In turn, this could provide a future boost for international visitor arrivals.

"The Australian Tourism Exchange is singularly the most important travel trade event for putting Australia front and centre in the hearts and minds of the agents who sell Australian holidays in the international market," Mr O'Sullivan said in a May 15 statement. 

"ATE is all about showcasing the exceptional destinations and experiences offered by the diverse tourism businesses that can be found throughout our country, so that we in turn might convert this into future bookings and travel to Australia."

As the home of many major events in Australia and plenty of world class facilities, Melbourne is an ideal candidate for hosting the 2015 ATE.