Australia held the prestigious G20 presidency from 1 December 2013 through to 30 November 2014, culminating in the G20 Leaders Summit on 15 and 16 November at the Brisbane Convention and Exhibition Centre. This was the most significant meeting of world leaders Australia has ever had the chance to host, and presented an excellent opportunity for the nation to show itself off to the world.
Tourism Australia's Managing Director, John O'Sullivan, proclaimed the Summit was a chance to "show the world why we are regarded as a leader in delivering business events … simultaneously showcasing some of the exceptional food, facilities and culture we have on offer here in Australia." Held at the Brisbane Convention and Exhibition Centre, the Summit is an example of how Australia is making its mark on the global stage, presenting excellent opportunities for those completing tourism courses and looking to make the most the the country's booming travel sector.
Mr O'Sullivan said Australia is one of the five major growth sectors of the nation's economy, suggesting there is significant employment potential for those wanting to enter the industry. While hosting the G20 was largely about influencing the world's economic agenda and strengthening engagement with world economies, the Summit was our chance to showcase our growing tourism market to the rest of the world.
As part of our nation's strategy, Tourism Australia has been pushing Brand Australia across the world, with the recent Restaurant Australian campaign one example of the ways organisations are luring overseas visitors to our shores. Presenting the best of the country's food and wine to an international audience, this is indicated of the way people's travel demands are changing to include a desire for top quality cuisine during their holidays.
During Mr O'Sullivan's closing speech at the Summit, he mentioned the repeat visitation effects business events have. He said he expected the G20 to boost tourism into the future, as people who visit regions of Australia for the first time on business events are highly likely to return. He mentioned the likely 'lag effect' of the G20, where over the next five or so years consistent growth would arise from international visitors. This is obviously great news not only for the nation's tourism sector, but the many other industries who benefit from trickel-down effects, too.